Wednesday, March 21, 2012

It Is Important To Choose The Right Fundraising Idea - Cookbooks Are Often That Right Choice

It Is Important To Choose The Right Fundraising Idea - Cookbooks Are Often That Right Choice by Andy Barber

 

I belong to a family oriented fraternal organization, and throughout the year we raise money for various charities and other good works. OK...some of it goes back into our group, but we have expenses, too! Regardless if you need a good fundraising idea for your own use or for some other good cause, the family style cookbook can be a big help.
For Instance?
My organization created a cookbook several years ago. We filled it with over 100 delicious recipes that were submitted by our club members and people in our community. Imagine a cookbook with the best recipes from the finest cooks in the area. Who wouldn't be interested in a recipe book like that? The contributor's name was printed with each recipe, so you know they offered their best ones. No one would want his or her name associated with a "dud" recipe. It is a true collection of culinary art.
Furthermore?
It was a great success, too. The first year we nearly sold out. The following year we ordered some more and sold them, too. The next few years we continued to sell more of the personalized recipe books. Obviously the demand has dropped in the five years we have been selling them, but I'm pleasantly surprised to see that we still sell some each time we have a public gathering.
Why They Are Popular
Human beings are a generous bunch. We are hard-wired with the instinct to help other human beings. So when someone is raising money for a charity, it is not unusual to see people digging deep into their purses and wallets for a donation. Now...add to the mix the fact that the potential donors will receive a fantastic cookbook when they give, they will be even more eager to give up their hard earned cash.
Next, there isn't another cookbook like it on the planet. (Or on any other planet, as far as that goes.) The cookbook is more than just another cookbook, too. The names of the cooks who provided the recipes are next to each one. Some family style cookbooks have dedication pages included, where more detailed information about the people involved is documented. The cookbook becomes a source of local history. As the years go by and people use the recipe book, they will read about the folks who put it together and the many cooks and chefs who helped out. "Oh...I remember old Mrs. Anderson! She used to make these cookies for us when we were little kids. That sure brings back some memories."
The Process
It isn't difficult to design and publish a fundraising cookbook. The trick is to find a reputable on-line cookbook publisher that provides the proper tools and options. A good company will give you the chance to have as much, or as little creative input as you may want. Options like the format, book style, types of pictures and graphics, cover and divider design, and paper stock are important. Last, I suggest that you work with a publisher that offers a guarantee. Yes...I said "guarantee." There are just a handful of cookbook publishers that do that. Make sure you choose one of them for your fundraising project.
Find that publisher and get started right away. Time is wasting.

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